Hi!
This week was a good week! How was yours?
I’m always building relationships, as you might know. I’m never really selling, I always care more about the interaction with people. The moment someone decides to have me help them with their headshot or personal brand comes natural in conversation, and if not, I usually learn a thing or two. You never know when you can use the knowledge and ideas people bring into a conversation as inspiration.
I took a break from editing a promo video, because I wanted to write this newsletter. I spent a full day recording the footage this week, and it was very educational to learn how people react in front of a recording camera instead of a photo camera.
While having a script, some people freeze when the record button is hit, and when the story comes out it sounds very much like reading a book. No bueno!
So I decided to change the process, and not have a script. We started using keywords. One word or short sentences on a piece of paper, and just naturally talk about the subject. That worked wonderful.
It’s pretty much the same way I approach my branding sessions. I ask a ton of questions on a phone call to get to know the person, and all I write down are keywords and short sentences. The thought process behind it is to not limit the creativity and ruin the moment during a shoot, because we ‘just want to follow the script’.
When you are writing your social content or record a video, what is your favorite approach?
