Hasbro and Nintendo Team Up for Legend of Zelda Toy Line

Hasbro and Nintendo Announce Major The Legend of Zelda Toy Partnership

In exciting news for collectors and Zelda enthusiasts alike, toy manufacturing giant Hasbro has announced a brand-new, multi-year licensing partnership with Nintendo to create an official toy line based on The Legend of Zelda franchise. This collaboration represents a significant expansion in Nintendo's merchandise offerings and signals confidence from one of the world's largest toy manufacturers in the enduring appeal of Hyrule's most famous hero.

While the toys aren't expected to hit retail shelves until 2027, fans won't have to wait long to see what's in store. Hasbro will showcase the first official products at San Diego Comic-Con 2026 (July 23-26), where three 6-inch scale figures will make their public debut. This early reveal is a smart move, allowing the companies to gauge collector interest and build anticipation ahead of the full launch.

Why This Matters for Collectors

For game collectors and action figure enthusiasts, this partnership fills a notable gap in the market. While Nintendo has licensed various Zelda merchandise over the years—from amiibo to plushies—a comprehensive toy line from a major manufacturer like Hasbro hasn't materialized. The Zelda franchise, spanning nearly four decades and multiple platforms, has an enormous fanbase hungry for quality collectibles. With over 140 million games sold across the series, there's clearly significant commercial potential here.

Hasbro's involvement is particularly noteworthy given their expertise in articulated figures and collector-focused product lines. The company has demonstrated success with franchises like Transformers, Marvel Legends, and Power Rangers, suggesting the Zelda line could achieve similar quality standards and collectibility. Six-inch scale figures are a sweet spot for many collectors—detailed enough to display proudly while remaining affordable and space-efficient.

Looking Ahead

This partnership also hints at Nintendo's broader strategy to revitalize its toy and merchandise divisions. Following the decline of the amiibo line's prominence, Hasbro's expertise could help Nintendo capture collector spending that's currently flowing toward third-party Zelda merchandise and bootleg figures.

As we approach 2026, expect more announcements detailing which characters will receive figures, pricing, and exclusive variants. Given the franchise's beloved cast—from Link and Zelda to fan-favorites like Midna and Urbosa—collectors have plenty to be excited about.

For those planning their convention schedule, San Diego Comic-Con 2026 just became a must-attend event for Zelda fans.

Source: Nintendo Life